Our website may be used without entering personal information. However, different rules may apply to certain services on our site. These explained separately below.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the IRUBIS GmbH.
Information is considered personal if it can be associated exclusively to a specific natural person. The legal framework for data protection may be found in the German Federal Data Protection Act (BDSG) and the Telemedia Act (TMG). The provisions below serve to provide information as to the manner, extent and purpose for collecting, using and processing personal information by the provider.
Schillerstraße 40 b
As the controller, the IRUBIS GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.
On our website we offer you the opportunity to contact us, either by email and/or by using a contact form. In such event, information provided by the user is stored for the purpose of facilitating communications with the user. The same applies to phone calls. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
On the basis of the Federal Data Protection Act, you may contact us at any time and at no cost if you have questions relating to the collection, processing or use of your personal information, if you wish to request the correction, blocking or deletion of the same, or if you wish to cancel explicitly granted consent. Please note that you have the right to have incorrect data corrected or to have personal data deleted, where such claim is not barred by any legal obligation to retain this data.
Storage of Personal Data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, are stored by us together with the time and the IP address. Address is only used for the specified purpose, stored securely and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail – outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
According to Article 6 Paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.
Rights according to the General Data Protection Regulation
According to the provisions of the GDPR, you have the following rights:
Right to rectification (Article 16 GDPR)
Right to erasure (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right to object (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot infer your person from your behavior on this website.
You can find out more about how to object to this analysis of the visit data in the following data protection declaration.
TLS encryption with https
TLS, encryption and https sound and are very technical. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured – no one can “overhear”.
We have thus introduced an additional security layer and comply with data protection through technology design ( Article 25 (1) GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this protection of data transmission by the small lock symbol in the top left of the browser to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” for good links to further information.
Use of Website Essential Cookies
We may request cookies to be set on your device. Cookies are text files that are stored in a computer system via an Internet browser. A specific Internet browser can be recognized and identified using the unique cookie ID.
Use of Google Maps, Webfonts
We use the external services Google Webfonts and Google Maps of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Google sets a cookie in order to process the user configuration and data and may collect personal data like your IP address. That is why we allow you to block Google here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
You can deactivate Google Webfonts here:
You can deactivate Google Maps here:
We use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and our service to your needs. In the following, we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we receive reports on your user behavior. These reports can include the following:
Target group reports: With target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition Reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
Conversion reports: Conversion is a process in which you carry out a desired action based on a marketing message. For example, when you go from being a pure website visitor to being a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures in a more individual and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.
Which data is saved by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data are stored for different lengths of time.
Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we, as the website operator, approve it. Exceptions may be made if required by law.
The following cookies are used by Google Analytics:
Name: _ga Value: 2.1326744211.152311268333-5 Purpose : By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors. Expiry date: after 2 years
Name: _gid Value: 2.1687193234.152311268333-1 Purpose : The cookie is also used to differentiate between website visitors . Expiry date: after 24 hours
Name: _gat_gtag_UA_ Value: 1 Purpose : Is used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ . Expiry date: after 1 minute
Name: AMP_TOKEN Value: not specified . Purpose : The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error. Expiry date: after 30 seconds up to a year
Name: __utma Value: 1564498958.1564498958.1564498958.1 Purpose : This cookie can be used to track your behavior on the website and to measure performance. The cookie is updated every time information is sent to Google Analytics. Expiry date: after 2 years
Name: __utmt Value: 1 Purpose : The cookie is used like _gat_gtag_UA_ to throttle the request rate. Expiry date: after 10 minutes
Name: __utmb Value: 3.10.1564498958 Purpose : This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics. Expiry date: after 30 minutes
Name: __utmc Value: 167421564 Purpose : This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again. Expiration date: after closing the browser
Name: __utmz Value: m | utmccn = (referral) | utmcmd = referral | utmcct = / Purpose : The cookie is used to identify the source of the traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement. Expiry date: after 6 months
Name: __utmv Value: not specified Purpose : The cookie is used to save user-defined user data. It is always updated when information is sent to Google Analytics. Expiry date: after 2 years
Note: This list cannot claim to be complete, as Google changes the choice of their cookies again and again.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. In this way we get information about where you are on our site.
Session duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: We speak of a bounce if you only view one page on our website and then leave our website again.
Account creation : When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that it cannot be clearly assigned.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.
Further data are contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.
Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is set to 14 months. For other so-called event data, we have the option of choosing a retention period of 2 months or 14 months.
At Universal Analytics Properties, Google Analytics has a standardized retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five variants available for this:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period will be reset every time you visit our website again within the specified period.
When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:
We use external service Plotly of Plotly Inc., 5555 avenue de Gaspé, Suite 201, Montréal, Québec H2T 2A3, Canada, to display our spectra. This service is using cookies.
Use of YouTube
We integrated components of YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, United States. YouTube is a subsidiary of Google Inc. (see above). For all embedded videos we enabled the privacy-enhanced mode.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.